In our industry, which has been termed by some as “customer experience,” digital becomes the way in which companies engage and interact with their customers using technology. But the essence we want to get at is that this ultimately means each industry defines what “digital” is for themselves. At its very essence, though, digital can be said to be anything that exists through non-physical data, or has functionality that takes this data and applies it through various intermediaries, or devices. No longer just confined to 1’s and 0’s, “digital” can apply to everything from your TV to your mail to your watch. The term “digital” has taken on a number of different meanings over the last couple decades, as the sheer speed of human development has shaped and reshaped it according to the technology it’s being applied to. “Making Digital Simpler” defines the very essence of what Jahia is and what we do, and as such has been a regularly-featured phrase on our products, our websites, our tchotchkes, and even the banners we take with us to tradeshows.īut what does it mean? 21 st Century Digital
